What's this?

What's this? What's this? There's color everywhere. What's this? There's white things in the air. What's this? I can't believe my eyes. I must be dreaming. Wake up, jack, this isn't fair. What's this? Click on the link, it will all make sense, I promise.

This was apparently taken at a Best Buy. Could this be the long await FFVII announcement? We shall see in 2 weeks.

What's this?